The successful auto sales professional knows that there are six sales made during the selling process. Those sales are; Great First Impression, Sell the Interview, Customer Buy-In for the Process, The Four R’s – The Right Vehicle, The Right Place, The Right Sales Person, and The Right Time, It’s Worth the Investment, Send Friends and Family (Repeat and Referrals).

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When the subject of recruiting comes up, most people think of it as something top colleges and professional sports teams do to attract superior talent. However, more and more automotive managers are getting into the recruiting game as well; and for good reason. After all, can you think of any reason to continue hiring other dealership’s problems like we have always done? Rarely do we get the “good one’s” from next door because they are, well……still next door!

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