Are you recruiting the best players to your team?

“Does your Recruiting Strategy set you up to Win?”

Part 2 of a six part series

In last month’s article, we set the stage for a five-part series that begins with this issue and “Recruiting 101”. 

When the subject of recruiting comes up, most people think of it as something top colleges and professional sports teams do to attract superior talent. However, more and more automotive managers are getting into the recruiting game as well; and for good reason. After all, can you think of any reason to continue hiring other dealership’s problems like we have always done? Rarely do we get the “good one’s” from next door because they are, well……still next  door!
 
12%
44%
29%
15%
73%
Active Job Seekers
Passive/Receptive but not active
Content not looking - need to be sold
Unavailable
 
Source: Towers Perrin 

73% of Potential Candidate Pool needs to be recruited

With 73% of the candidate pool needing to be recruited, timing for this discussion is perfect. Each day, more and more managers look to attract inexperienced, “raw” talent that can be trained and developed in-house. Most dealerships now want to hire better “green peas” they can grow, but simply have not established a plan to recruit these green peas into their garden!
 
Consider these nine strategies to supercharge your recruiting:

1. Recruit through you Employees!-who is better qualified to know exactly what it takes to be a successful Sales or Service professional in your dealership than your top performers!? 
2. Recruit Your Customers!- you may be amazed to find that many of your customers would love to work at your dealership. 
3. Set realistic income projections and expectations for your potential employees. This will help you set a career path in motion and maximize retention. 
4. Colleges and local Technical schools- Many of us got wise to this gold mine years ago as good resources for ASM’s and technicians.  
5. Write a better employment ad.   Take a look at the typical ad in your local paper and make sure yours stands out from the pack.
6. Be proactive! The Hiring Winners program is designed to establish a proactive recruiting model in your dealership instantly.
7. Prepare an “elevator” speech and ensure everyone knows it. Start with the reasons why someone should think about coming to work at your dealership. 
8. Know what “raw” qualifications you are looking for! The Hiring Winners SalesPRo and ServicePRO profiles establish what characteristics and traits you should be looking for in new recruits.
9. Candidate profiling is an investment when you consider how much it cost to hire the wrong person! 
10. Make it easy for the applicant to apply and streamline the screening process. By utilizing your dealership website coupled with the Hiring Winners program, your management team can have the luxury to screen out the lesser qualified candidates so that you can easily identify the top performers. Quickly. Easily. And inexpensively. 
    
    
    There are many techniques available to make these strategies a reality and get the superior talent you need for your winning team.  To find out more information on how we can assist you with your recruiting strategy contact Hiring Winners at www.hiringwinners.com.